Ogino Shigeo

Researcher Information

Affiliation

Department of Business Administration Professor

URL

https://jglobal.jst.go.jp/detail?JGLOBAL_ID=202501018307565047

Research funding number

• 41023914

J-Global ID

• 202501018307565047

Research Interests

• marketing   advertisement   消費者行動研究   

Research Areas

• Humanities & social sciences / Business administration / marketing

Academic & Professional Experience

• 2025/04 - Today  Teikyo UniversityFaculty of Economics Department of EconomicsProfessor
• 2024/04 - Today  Tokyo International UniversityInstitute for Data Science EducaitonSpecially Appointed Professor
• 1990/04 - 2025/03  HAKUHODO INC.

Education

• 2022/04 - 2024/03  Hosei University  Graduate School of Business Administration
• 1986/04 - 1990/03  Keio University  Faculty of Science and Technology

Association Memberships

• 日本実務教育学会   日本プロモーショナル・マーケティング学会   日本マーケティング学会   

Research Activity Information

Published Papers

• 環境貢献消費意識の外的規定因とその影響—～電気自動車購入を対象とした実証分析～

  荻野 茂男; 渋瀬 雅彦

  プロモーショナル・マーケティング研究 一般社団法人 日本プロモーショナル・マーケティング協会 17 7 - 27 2434-1665 2024 [Refereed]
  

Conference Activities & Talks

• バーチャルインフルエンサーによる環境配慮型製品の購買促進効果の研究

  荻野茂男; 渋瀬雅彦

  第72回 消費者行動研究コンファレンス  2026/05

MISC

• Advertising in the next decade: Going beyond Mother Capitalism - Is advertising that promotes sustainability really sustainable?

  Shigeo Ogino  JAAA REPORTS  796-  29  -36  2021/05

Awards & Honors

• 2025/02 Japan Promotional Marketing Society 2023 Research Grant Paper "Academic Award"
   External determinants of environmentally friendly consumption and their influences ~Empirical analysis of electric vehicle purchases~ 

  受賞者: Shigeo Ogino , Masahiko Shibuse
• 2021/05 Japan Advertising Agencies Association 50th Paper Bronze Award
   Advertising in the next decade: Going beyond Mother Capitalism - Is advertising that promotes sustainability really sustainable? 

  受賞者: Shigeo Ogino

Social Contribution

• 中央大学高等学校 特別講座「高校生キャリア講座」

  Date (from-to) : 2013/10-Today

  Category : Visiting lecture

  Sponser, Organizer, Publisher  : キャリア講座推進プロジェクト